Changing the game requires breaking rules, subverting stereotypes, and boldly being yourself. Niykee Heaton does all of the above.
The Chicago-born and South Florida-based singer, songwriter, producer, and musician embodies 21st century female confidence. Smashing all expectations, she makes sultry and sizzling pop, but she personally produces the beats and writes the music. She unabashedly and unapologetically owns her sexuality, but she’s just as quick to quote William Shakespeare as she is to post a provocative, internet-breaking photo for her 5 million cumulative followers, showing sex appeal and depth can go hand-in-hand. She sold out her first North American headline run in 2015—The Bedroom Tour—with no proper radio campaign or superstar co-sign, ultimately performing to 10,000 concertgoers. Alongside creative collaborator and manager Lauren Pisciotta, Niykee attracted a rabid fan base decked out in tattoos of her lyrics and NBK (“Naturyl Born Killer”) logo who streamed her music more than 130 million times by the beginning of 2016. On her first official major label project, The Bedroom Tour Playlist, her minimalist trap production, alternative edge, and R&B bounce belie a bare elegant acoustic soul and pensive, poetic lyrics. Nothing about her journey has been conventional, and that’s just the way she likes it.
